Any business aims to do one or many of these things

• Grow shareholder value
• Grow earnings per share
• Increase revenue
• Manage costs
• Diversify or create new revenue streams
• Cross-sell more products
• Increase market share
• Increase share of wallet
• Increase yield
• Improve customer retention
• Reduce product error/defect rates
• Improve safety
• Improve time to market/speed of operations
• Grow through acquisition